Easier Content Editing: Show Me Where the New Copy Goes

Mike Roberts
January 21, 2025
8 min read
Table of Contents

Simplify Editing with RivalFlow: Smarter Content Integration

Editing existing content is one of the trickiest parts of content strategy. You need to make sure it fits seamlessly with what’s already there. That usually means re-reading the entire article so you can familiarize yourself with its layout again. Tackling this task manually can be time-consuming and mentally draining.

That kind of work is important, but tedious. That's inspiration enough to create a new feature, so we got to work on "Show Me Where It Goes" inside RivalFlow.

Our "Show Me Where It Goes" feature takes all the guesswork out of editing. It analyzes your content and figures out exactly where the new updates fit, so it flows naturally for the reader. Whether it’s plugging a gap, building on partially answered questions, or blending new copy with what you’ve already got, RivalFlow makes the tough part easy.

The Challenge of Editing Existing Content

When updating content, it’s not enough to simply tack new copy onto the end of an article. Readers expect a logical flow, and just dropping in a new addition can throw off the article's pacing. It might leave your readers feeling disjointed. However, doing it right has always been a time-consuming process for a few reasons:

  • Time-consuming: It takes effort to analyze what’s missing and decide how to fit new information in.
  • Mentally taxing: You have to think through transitions, structure, and tone to maintain consistency.
  • Risk of disrupting flow: Poorly integrated updates can confuse readers or make your content less compelling.

How RivalFlow Eases the Load

RivalFlow’s new feature was designed to eliminate these challenges. Here’s how it works:

  1. Content Gap Analysis: RivalFlow identifies areas where your competitors answer questions that you don’t—or answer them better.
  2. Precise Content Placement: The tool analyzes your page structure and pinpoints exactly where the new content should go.
  3. Blended Transitions: For partially answered questions, RivalFlow doesn’t just add copy—it crafts a seamless transition that connects the old content with the new.
  4. Consistent Hierarchy of Headers: It respects your technical SEO by maintaining and nesting H2 and H3 tags correctly.

Example: Enhancing an Article on XML Sitemaps

Let’s say your article explains how to create an XML sitemap but hadn't covered how to use Google Search Console to submit it. RivalFlow finds this gap by analyzing your competitor's higher-ranking page to determine what details were missing from your page. Next it writes new, insightful copy on using Google Search Console in a way that matches your existing content, even suggesting exactly where in your article to put it.

If you’ve already touched on the topic, RivalFlow recommends a transition that naturally blends the new addition into your existing content.

All of this is built into the project with your new answers as the "Show Me Where it Goes" option.

Why This Matters

Integrating updates effectively can improve SEO rankings, increase reader engagement, and ensure your content remains authoritative. RivalFlow makes this process easy by doing the heavy lifting for you:

  • Saves Time: Skip the manual effort of analyzing and restructuring.
  • Reduces Mental Load: RivalFlow handles transitions and placement, so you can focus on strategy.
  • Improves Quality: Updates are seamlessly integrated, ensuring a smooth reading experience.