Editing existing content is one of the trickiest parts of content strategy. You need to make sure it fits seamlessly with what’s already there. That usually means re-reading the entire article so you can familiarize yourself with its layout again. Tackling this task manually can be time-consuming and mentally draining.
That kind of work is important, but tedious. That's inspiration enough to create a new feature, so we got to work on "Show Me Where It Goes" inside RivalFlow.
Our "Show Me Where It Goes" feature takes all the guesswork out of editing. It analyzes your content and figures out exactly where the new updates fit, so it flows naturally for the reader. Whether it’s plugging a gap, building on partially answered questions, or blending new copy with what you’ve already got, RivalFlow makes the tough part easy.
When updating content, it’s not enough to simply tack new copy onto the end of an article. Readers expect a logical flow, and just dropping in a new addition can throw off the article's pacing. It might leave your readers feeling disjointed. However, doing it right has always been a time-consuming process for a few reasons:
RivalFlow’s new feature was designed to eliminate these challenges. Here’s how it works:
Let’s say your article explains how to create an XML sitemap but hadn't covered how to use Google Search Console to submit it. RivalFlow finds this gap by analyzing your competitor's higher-ranking page to determine what details were missing from your page. Next it writes new, insightful copy on using Google Search Console in a way that matches your existing content, even suggesting exactly where in your article to put it.
If you’ve already touched on the topic, RivalFlow recommends a transition that naturally blends the new addition into your existing content.
All of this is built into the project with your new answers as the "Show Me Where it Goes" option.
Integrating updates effectively can improve SEO rankings, increase reader engagement, and ensure your content remains authoritative. RivalFlow makes this process easy by doing the heavy lifting for you: