Privacy Policy
Updated November 7th, 2023
Welcome to RivalFlow, operated by Spy Fu, Inc. This document explains how We collect, use, store, disclose, and protect your data when You use Our Services. It also explains Your rights and how privacy law protects You.
Please read this Privacy Policy carefully. By utilizing Our services, You acknowledge that You have read and understood this Privacy Policy, and You are agreeing to the collection and usage of information outlined here.If You do not agree with the terms of this Privacy Policy, You should not use this Website and Our Services or otherwise provide Us with Your personal data.
This Privacy Policy does not apply to our handling of personal data that we process on behalf of our business customers as a service provider or processor. Our processing of that information is governed by our agreement with our business customers.
Words which are capitalized have meanings defined as follows. The definitions shall have the same meaning regardless of whether they appear in singular or in plural.
1. Definitions
For the purposes of this Privacy Policy:
- “Account“ means a unique account created for You to access our Service.
- “Aggregated and analytics information“ means aggregated data that is not personally identifiable. We use standard analytical tools for legitimate business purposes.
- “Company“ referred to as the "Company", "We", "Us" or "Our" means Spy Fu, Inc., a Arizona corporation dba RivalFlow.com, with offices at 14238 N Northsight Blvd., Scottsdale, AZ 85024. For the purpose of the GDPR, the Company is the Data Controller.
- “Consumer“, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
- “Cookies“ means small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
- “Data Controller“, for the purposes of the GDPR (General Data Protection Regulation), means the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
- “Device“ means any electronic device that can access the Service such as a computer, a cellphone or a digital tablet.
- “Do Not Track (DNT)“ means a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
- “Personal Data“ means any information that relates to an identified or identifiable individual. For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity. For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
- “Sale“, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer's personal information to another business or a third party for monetary or other valuable consideration.
- “Service“ means the online and/or mobile services, web site, and software provided on or in connection with the service provided by RivalFlow.com under this Agreement and as detailed on RivalFlow’s website at www.RivalFlow.com
- “Service Provider“ means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. For the purpose of the GDPR, Service Providers are considered Data Processors.
- “Usage Data“ means data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
- “Website“ means https://www.RivalFlow.com
- “You“ means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR (General Data Protection Regulation), You can be referred to as the Data Subject or as the User as you are the individual using the Service.
2. Collecting and Using Your Personal Data
Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Usage Data
Usage Data
- Usage Data is collected automatically when using the Service.
- Usage Data may include information such as Your Device's IP address, browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
- When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
- We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:
- Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
- Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies.
- Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).
Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies: What Are Cookies?.
We use both Session and Persistent Cookies for the purposes set out below:
- Necessary / Essential Cookies
- These are Session Cookies administered by Us. These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
- Cookies Policy / Notice Acceptance Cookies
- These are Persistent Cookies administered by Us. These Cookies identify if users have accepted the use of cookies on the Website.
- Functionality Cookies
- These are Persistent Cookies administered by Us. These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
- Tracking and Performance Cookies
- These are Persistent Cookies administered by Third-Parties. These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.
- Targeting and Advertising Cookies
- These are Persistent Cookies administered by Third-Parties. These Cookies track your browsing habits to enable Us to show advertising which is more likely to be of interest to You. These Cookies use information about your browsing history to group You with other users who have similar interests. Based on that information, and with Our permission, third party advertisers can place Cookies to enable them to show adverts which We think will be relevant to your interests while You are on third party websites.
3. Use of Your Personal Data
The Company may use Personal Data for the following purposes:
- To provide and maintain our Service, including to monitor the usage of our Service.
- To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
- For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
- To contact You by email, chat, SMS, or other equivalent forms of electronic communication,regarding updates or informative communications related to the functionalities, products or contracted services.
- To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
- To manage Your requests to Us.
- To deliver targeted advertising to You: We may use Your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to Your interests and/or location and to measure its effectiveness.
- For business transfers where We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
- We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
We may share Your personal information in the following situations:
- We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to show advertisements to You to help support and maintain Our Service, to advertise on third party websites to You after You visited our Service, for payment processing, to contact You.
- We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
- We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
- We may share Your information with Our business partners to offer You certain products, services or promotions.
- When You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
- We may disclose Your personal information for any other purpose with Your consent.
4. Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
5. Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's offices and in any other places where the parties involved in the processing are located. This information may be transferred to, and maintained on, computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
6. Disclosure of Your Personal Data
Business Transactions
- If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law enforcement
- Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirements
- The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability
Security of Your Personal Data
- The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
7. Detailed Information on the Processing of Your Personal Data
The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.
Analytics
We may use third-party Service providers to monitor and analyze the use of our Service.
Google Analytics
- Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy
Hotjar
- Hotjar is a user experience heatmap platform that allows a business to visualize conversion flows and quickly see where most users drop off and the real user behavior behind it.· For more information on Hotjar, please visit their Privacy page: https://www.hotjar.com/privacy/
VWO
- VWO is an A/B testing analytics platform. For more information on what type of information VWO collects, please visit the Terms of Use page of VWO: https://vwo.com/terms/
Advertising
We may use Service Providers to show advertisements to You to help support and maintain Our Service.
Google AdSense & DoubleClick Cookie
- Google, as a third party vendor, uses cookies to serve ads on our Service. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet.
- You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: https://www.google.com/ads/preferences/
Facebook
Linkedin
Email Marketing
We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.
We may use Email Marketing Service Providers to manage and send emails to You.
MailChimp, an Intuit company.
Payments
We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).
We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
Network Merchants, LLC dba NMi / USAePay
Behavioral Remarketing
The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use our Service so that We can improve our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You.
These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:
- Measure and analyze traffic and browsing activity on Our Service
- Show advertisements for our products and/or services to You on third-party websites or apps
- Measure and analyze the performance of Our advertising campaigns
Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:
You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.
We may share information, such as hashed email addresses (if available) or other online identifiers collected on Our Service with these third-party vendors. This allows Our third-party vendors to recognize and deliver You ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below.
The third-party vendors we use are:
8. Specific provision for EEA, UK and Swiss residents
Under the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (“GDPR”), we are considered a data controller with respect to the Services we provide to you, or with respect to the information you provide us as a job candidate. If you are a resident of a territory in the European Economic Area (“EEA”), the United Kingdom orSwitzerland, we base our processing of Personal Data as a data controller on the following lawful grounds:
- Performance of a contract with you when we provide and maintain our Services. When we process your account information, Content, and technical information solely to provide our Services to you, this information is necessary to be able to provide our Services. If you do not provide this information, we may not be able to provide our Services to you.
- Our legitimate interests in protecting our Services from abuse, fraud, or security risks, or in developing, improving, or promoting our Services. This may include the processing of account information, Content, and Technical Information.
- Your consent when we ask for your consent to process your Personal Data for a specific purpose that we communicate to you. You have the right to withdraw your consent at any time.
- Compliance with our legal obligations when we use your Personal Data to comply with applicable law or when we protect our or our affiliates’, users’, or third parties’ rights, safety, and property.
At any time, you can contact our privacy team at: legal@spyfu.com and request to exercise your rights in accordance with the provisions provided bylaw:
- You are entitled to access the Personal Data that we keep about you together with information about how and on what basis the Personal Data is being processed and to rectify when such information is inaccurate. If you find that the Personal Data related to you is not accurate, complete or updated, then please provide us with the necessary information to correct it.
- You can contact us if you want to withdraw your consent to the processing of Personal Data related to you. Exercising this right will not affect the lawfulness of processing based on consent before its withdrawal.
- You are entitled to request to delete or restrict access to Personal Data related to you in limited circumstances as described under the GDPR, subject to certain exceptions. If we need to delete Personal Data related to you following your request, it can take time until we completely delete residual copies of Personal Data related to you from our active servers, from our backup systems, and from third-parties.
If you exercise one (or more) of the above-mentioned rights, in accordance with the provisions under applicable law, you are entitled to request to be informed that third parties that hold Personal Data related to you, in accordance with this privacy policy, will act accordingly.
- You are entitled to request the transfer of Personal Data related to you in accordance with your right to data portability.
- You are entitled to object to the processing of Personal Data related to you, for example in relation to direct marketing.
- You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affecting you.
- You have the right to obtain a copy of or access to safeguards under which Personal Data related to you is transferred outside of the EEA.
- You have a right to lodge a complaint with a data protection supervisory authority.
Note that when you send us a request to exercise your rights, we will need to reasonably authenticate your identity and location. We will ask you to provide us credentials to make sure that you are who you claim to be and will further ask you questions to understand the nature and scope of your request. We will look into your inquiry and make good-faith efforts to respond promptly.
Where we process PersonalData as part of the Services, as a data processor of our users, we are committed to assist our data controllers to fulfill the above mentioned rights under the GDPR.
If you have any concerns about the way we process Personal Data related to you, you are welcome to contact our privacy team at: legal@spyfu.com or write to us at: Spy Fu, Inc., 14238 N Northsight Blvd., Scottsdale, AZ, USA.
9. U.S. State Law Disclosures
Several U.S. states have enacted privacy laws to grant new privacy rights to their residents. To the extent provided for by local law and subject to applicable exceptions, individuals may have privacy rights in relation to their Personal Data including access their information, correct their inaccurate information, opt out if a business “sells” their information, uses or shares it for certain advertising purposes, or profiles them to make decisions with legal or similarly significant effects, be notified about a business’s data practices, nondiscrimination for exercising their privacy rights, delete their personal information.
Please note that the categories and examples provided in the list below are those defined in the CCPA. This does not mean that all examples of that category of personal information were in fact collected by Us, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of personal information would only be collected if You provided such personal information directly to Us
i. Category A: Identifiers.
- Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver's license number, passport number, or other similar identifiers.
- Collected: Yes.
ii. Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
- Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
- Collected: Yes.
iii. Category C: Protected classification characteristics under California or federal law.
- Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
- Collected: No.
iv. Category D: Commercial information.
- Examples: Records and history of products or services purchased or considered.
- Collected: Yes.
v. Category E: Biometric information.
- Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
- Collected: No.
vi. Category F: Internet or other similar network activity.
- Examples: Interaction with our Service or advertisement.
- Collected: Yes.
vii. Category G: Geolocation data.
- Examples: Approximate physical location.
- Collected: No.
viii. Category H: Sensory data.
- Examples: Audio, electronic, visual, thermal, olfactory, or similar information.
- Collected: No.
ix. Category I: Professional or employment-related information.
- Examples: Current or past job history or performance evaluations.
- Collected: No.
x. Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
- Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
- Collected: No.
xi. Category K: Inferences drawn from other personal information.
- Examples: Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
- Collected: No.
To the extent applicable under local law, you can exercise privacy rights described in this section by submitting a request to: Spy Fu, Inc., 14238 N Northsight Blvd., Scottsdale, AZ. 85024 or by email at legal@spyfu.com.
In order to protect your Personal Data from unauthorized access, change, or deletion, we may require you to verify your credentials before you can submit a request to know, correct, or delete Personal Data. If you do not have an account with us, or if we suspect fraudulent or malicious activity, we may ask you to provide additional Personal Data and proof of residency for verification. If we cannot verify your identity, we will not be able to honor your request.
You may also submit a rights request through an authorized agent. If you do so, the agent must present signed written permission to act on your behalf and you may also be required to independently verify your identity and submit proof of your residency with us. Authorized agent requests can be submitted to legal@spyfu.com.
Depending on where you live, you may have the right to appeal a decision we make relating to requests to exercise your rights under applicable local law. To appeal a decision, please send your request to legal@spyfu.com.
10. Children’s Information
The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect Personal Data from children. If you learn that your child has provided us with Personal Data without your consent, you may contact us as set forth below. If we learn that we have collected a child’s Personal Data in violation of applicable law, we will promptly take steps to delete such information.
11. Data Retention And Deletion
We retain different types of Personal Data for different periods, depending on the purposes for processing such information, our legitimate business purposes as well as pursuant to legal requirements under the applicable laws.
We will maintain your contact details, to help us stay in contact with you. At any time before or after the termination of the Services, you can contact our privacy team at: legal@spyfu.com, and request to delete your contact details.
Note that we may retain your details without using them unless necessary and for the necessary period of time, for legal requirements and proceedings, and that we will not retain the Personal Data related to you for any longer than reasonably necessary for purposes described in this privacy policy.
We will keep aggregated non-identifiable information without limitation, and to the extent reasonable we will delete or de-identify potentially identifiable Personal Data, when we no longer need to process the information.
In any case, as long as you use the Services, we will keep information about you, unless applicable law requires us to delete it.
12. Changes to This Privacy Policy
From time to time, we will need to update this privacy policy. If the updates have minor, if any, consequences, they will take effect 7 days after we post a notice on the Services’ platform and/or our website, or after we send you the notice through email or through the Services. Substantial changes will be effective 30 days after we initially posted our notice. Changes to this privacy policy are effective as of the stated “last updated” date.
Continuing to use the Services or our website after the new privacy policy takes effect means that you agree to the new privacy policy. Note that if we need to adapt the privacy policy to legal requirements, the new privacy policy will become effective immediately or as required.
13. Contact Us
If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:
Spy Fu, Inc.dba Rivalflow
14238 N Northsight Blvd.
Scottsdale, AZ. 85024
