If you’ve tried to create video content, you know it’s a challenge not just time but also for ideas. For many small businesses, that's often a luxury they can’t afford. Mark Adams, a strategist for GoPlay Design and founder of BoostBrand.io, has figured out how to give his clients a fighting chance—even when time and budget are tight.
Mark uses RivalFlow as part of his secret recipe, and we love this very clever way he's spinning it for new ideas.
Mark isn’t asking clients to start from scratch. In fact, that’s the whole point. He starts with what’s already working—a blog post with some traction, a page with decent search visibility—and he builds from there.
He uses a simple method to make a little time go a very long way.
"Get a month's worth of content in an hour's worth of recording."
Mark knows that when he runs a page through RivalFlow, he gets new copy to cover the gaps that were on his page--details and questions on the topic that he had left out.
He turns those new copy snippets into individual video scripts. That script feeds a video AI avatar, powered by tools like HeyGen and ElevenLabs, and suddenly his client has a polished, branded video--on a compelling topic--without stepping in front of a camera.
“If I can sit down with you for an hour a month, I can turn that into 5, 10, even 30 pieces of content.”
That’s how Mark elevates the way he serves his clients. You can make it happen, too--delivering value by doing more with less.
RivalFlow is the engine behind this entire process. It shows where the client is, where their competitor is, and what they need to do to close the gap. Mark blends it into a pretty cool method:
It’s efficient, scalable, and repeatable—and he’s landed clients using exactly this approach.
“RivalFlow is our scoreboard. You can see the gaps, fix them, and get rewarded.”
The theme that came up again and again in our conversation was this: make it doable. Most of Mark’s clients can’t commit to weekly video shoots or long-form content calendars. They’re already investing in PPC and other campaigns, and video often feels out of reach.
What Mark offers instead is a workaround. A way to punch above their weight using AI-powered avatars and the content guidance RivalFlow provides. It’s a smart mix of tech, strategy, and hustle.
Using AI avatars lets Mark get his clients' actual faces on camera without them having to break away from their actual business.
“Let’s see what we can do with some elbow grease and smarts—and some tools we can bolt on.”
The content he's creating is the start of a nurture cycle. He’s laying the groundwork for visibility and conversion. Once rankings and traffic go up, he moves to CRO—improving the layout, calls to action, and flow of the page. It all starts with getting seen.
This strategy lets one person turn limited resources into a massive ecosystem:
Because RivalFlow highlights the potential—“move up one spot and double your traffic”—Mark can prioritize content that will make the biggest difference first. That’s how you stretch every minute and every dollar.
If you’re working with clients who feel stuck—who want better results but don’t have endless time or budget—this is a framework that works.
