If you’ve ever struggled with new or overlooked content that doesn’t seem to gain traction—whether it’s on your site or your clients’—this one’s for you. And I’ve got a personal story to illustrate just how impactful it can be.
I'm excited about this game-changing new feature in RivalFlow. It addresses one of the most frequent requests we’ve had since launching RivalFlow: the ability to optimize content that doesn’t yet rank in search engine results pages (SERPs).
Let’s rewind to the launch of RivalFlow about a year ago. My sister, Tammy, who runs Brightside Mortgage—a multi-state mortgage brokerage—attended our launch webinar. While Tammy had early access to RivalFlow, it wasn’t until she saw the live demo during the webinar that she realized its potential for her business. Within 30 minutes, she was at my office, ready to get started.
Tammy’s site had a common issue: the majority of its organic traffic pointed to the homepage, while her team’s weekly blog posts barely registered in search results. These posts were solid but competing in highly competitive keyword spaces. RivalFlow’s new feature, which lets users manually add unranked pages for optimization, turned out to be the perfect solution.
Our new feature, “Add Page,” allows users to upload specific URLs that aren’t ranking, even if they’re fresh or overlooked. It integrates seamlessly into RivalFlow’s workflow, letting you:
For example, Tammy’s team had recently published a blog post titled “Bi-Weekly Payments Vs. Monthly: How to Save Thousands On Your Mortgage.” RivalFlow identified its potential to rank for “bi-weekly mortgage payments” and searched that keyword's SERP for competitor pages to compare to. We could have run with those updates, but I wanted to know what options Tammy could try on other competitive keywords. Something like "how to save on mortgage interest" or "paying off mortgage faster" might be better aligned with the intent of her article than a focus on bi-weekly payments themselves.
During the demo, we tested two of Tammy’s articles. Here’s a quick breakdown:
This isn’t just a feature for Tammy—it’s for anyone managing content that hasn’t yet found its audience.
One of the benefits of RivalFlow is having an unbiased analysis of what's going on with your page from an SEO perspective. RivalFlow can make objective recommendations about what will produce a better connection with audiences searching for answers. It compares your existing page to the contents of a page that ranks successfully for the same target keyword, and it finds the gaps that have kept you from reaching your SEO goals for that piece. RivalFlow sets a hard focus on fine-tuning your article to answer the right questions authoritatively so that it climbs up the SERPs.
Whether you’re reviving older blog posts or optimizing fresh content, the ability to guide unranked pages toward visibility is a game changer.
Key Benefits:
Helping businesses like Tammy’s is what drives me. RivalFlow’s new feature doesn’t just unlock the potential of hidden content—it empowers businesses of all sizes to turn overlooked assets into traffic and leads. Whether you’re a marketer, a small business owner, or even someone helping family, this tool is here to make an impact.
The power of software is solving problems at scale, and with this feature, we’re doing just that. I’m stoked to see how you all use it to elevate your content.
