There’s something oddly satisfying about taking an old, forgotten page and making it useful again. RivalFlow has a proven method for reviving content that doesn’t rank—a "zombie piece," —and turning it into something that actually drives traffic.
This might be the lowest-risk, highest-payoff use of RivalFlow, and you might not even know how easy it is to use.
From the start, RivalFlow's core focus has been to improve existing content and pull in more traffic. Content creation—the starting point of the content cycle—has plenty of dedicated tools. It's no surprise; AI seemed perfect for that. The later stages, though, (like improving existing content) often went overlooked. That big void became our inspiration. And now, our latest updates support yet another part of the content cycle: getting unranked content to jump up onto the SERPs.
RivalFlow users can expand and improve their unranked pages, too.
Unranked content refers to pages that get little to no organic search traffic and sit idly, often for years. These pages lack visibility in search engine results but may still hold potential. RivalFlow helps transform these dormant pages into traffic-driving assets by optimizing them for search rankings.
Reviving unranked content is a straightforward win. You have nothing to lose, and the process can turn stagnant pages into ranking ones. RivalFlow analyzes these pages, determines their topical authority, and optimizes them for visibility. The result? Google sees them as more authoritative, you get rewarded for relevant insights, people want to link to the page, and your audience will be more likely to engage with it.
Gratifying outcomes for you and your clients.
For purposes of the tool, we identify "unranked" pages as those that aren't showing up in the top 100 results in any SpyFu keyword searches.
These pages could be unranked for a few reasons: barring any technical issues (accidental redirects or blocking the page), your page could be new, not linked from any of your other pages, or thin with just not enough fleshed out ideas.
Solving that last part is RivalFlow's specialty. We can help you find how to grow your article so that it catches Google's attention and offers more to your audience. We're confident in the additional text you will get from your projects. Adding it to your pages will help to elevate the content, but don't stop there. You should also look for opportunities to link to the page from your own relevant pages (internal links) and other websites (external links).
RivalFlow can work for unranked content just like it does for existing, ranked content. Thanks to a few behind-the-scenes adjustments, the tool can search your site map to find pages that haven't made it to a SERP yet.
Here’s how RivalFlow helps you optimize unranked pages:
The worst that can happen is that these pages stay flat. That gives you a bit of a safety net--take the chance to revitalize a page that would otherwise sit stagnant and do nothing for your SEO. And even more reason to pay attention to these pages--there's proof in the results. From our analysis, about 40% of these pages with RivalFlow updates are seeing a notable lift. These aren't hypothetical results—they’re real examples of content moving from zero visibility to measurable traffic. Then, once a page ranks, you can further optimize it and amplify its performance with RivalFlow.
"I found that 40% of the RivalFlow-improved pages get a lift."
The magic doesn’t stop at the first ranking. Once a page starts performing, we will have it on our radar to help keep it atop the SERPs. It might show up as a recommendation in RivalFlow along with other pages to improve. RivalFlow’s ongoing optimizations amplify its authority, driving even better results over time. This process ensures continuous improvement and a stronger overall page that covers the topic in depth.
RivalFlow turns the challenge of unranked content into an opportunity for growth. Whether you’re rescuing an old page or giving new content the jumpstart it needs, the results speak for themselves. Watch the video to see this process in action—and get ready to transform your zombie content.
