By highlighting names and phrases in the new copy, RivalFlow calls attention to details you might want to edit before you publish. It’s a quality control step that makes your new page update more relevant to your business.
This is one of the hundreds of recent improvements that make RivalFlow even more user-friendly and reliable in getting your existing content to rank even higher.
RivalFlow’s latest updates are designed specifically from customer requests and customer challenges in updating existing content. Each one is made to streamline processes or to create stronger, more effective pages. We will break down a selection of these updates in different, explain how they work, and show you how they help elevate your content.
Check out the video below for a walkthrough of the highlighting feature in action!
One of the more hands-on updates we’ve introduced is identifying brands within the answers. Early on with RivalFlow, it was frustrating to customers to see their competitors mentioned—especially when we encouraged them to add as much of the new content as possible. (Hint: we still suggest that.) However, we didn’t do a good job of acknowledging the competitor name and where you would want to make important edits.
Now, RivalFlow questions that mention your competitor’s name or one of their branded products are tagged as “Branded,” and those names are highlighted in the answer.
That makes it easy for you to review the question and answer before adding new text to your page.
These brand names get highlighted in yellow.
Let’s clear the air on an important question. Having your competitor’s name in the project is not necessarily an error.
There are two reasons it might appear. One is that to help avoid AI hallucinations, we include instructions that the new copy should not “invent” facts outside of what it can confirm on your competitor’s page. It’s a safety net to keep your new copy from including names that don’t exist.
The second reason goes back to the core of what RivalFlow does in its comparison. We find questions that your higher-ranking competitor answered more thoroughly than you did. Some of these questions could be rooted in what your readers want to know. For example, the question might be “How can [Competitor Name] help me to get better customer reviews for my business?”
The question isn’t about the competitor as much as it’s about getting better customer reviews for their business. That’s a topic that your article should address, especially if this is a service that you offer. Swap in your name, product or service to answer the question for your audience.
One extra step is in distinguishing between brand names and branded products. Ahrefs is a brand name—a competitor of SpyFu. Their "Site Audit" feature is a branded product. That’s something that we will also flag, but it will be an orange color compared to the brand in yellow.
There’s a separate group we highlight for you that covers elements like phone numbers, email addresses, and locations. A lawyer in Denver is improving her page against a high-ranking page from a Seattle-based practice. She will see references to Seattle and rewrite them so they fit Denver (or drop them altogether).
One more that falls into this category is a third-party business—in this case, the subject of your article.
In the video example, pages from NerdWallet and Bankrate address potential fees for using Venmo or PayPal. Those two payment platforms (Venmo and PayPal) are third party entities that would be highlighted. They are relevant—if not central—to the article, so you can skip over the highlight by ignoring it or turning it off.
You wouldn’t change these third party names as often as you might change a competitor’s brand, but they’re worth a second look.
If the subject is a person, we will err on the side of highlighting it. Local businesses see this more often with doctor names and business owners, but it might also be a key expert in the field. That's why you can uncheck the box to turn this off for the project--so it's not so distracting.
These names, locations and contact details get highlighted in purple.
A few more things to know. We don’t tag big, recognized names like Facebook, Instagram, Netflix, or Uber. Not only do those brands appear frequently in general conversation without needing any context, but they are rarely the competitor we use to improve a page’s content.
One of the core principles behind these updates is our commitment to continuous improvement. We listen to feedback from customers to understand how they're using the tool and what challenges they face. We listen for challenges, suggestions, likes and frustrations. So many of those observations have fueled our changes, adding up to make an even better, more streamlined, more effective RivalFlow AI.
